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The Palatial
By Hero Homes
There Is More To 104 || There is a Palace in 104

  • 2 Pre-RERA teaser campaigns executed

  • Full creative + digital ecosystem managed

  • Organic Instagram growth during our tenure: 5,500 → 14,100+

CLIENT
Hero Realty Pvt Ltd
Services
Campaign Strategy
Web Development
Creative Design
Social Media
INDUSTRY
Real Estate
Date
June '2024

Measured. Memorized. Marketed.

Objective

Hero Realty set out to launch The Palatial, a landmark luxury tower in Gurugram. Since this was a Pre-RERA phase, the campaign needed to remain teaser-driven and aspirational, while also creating strong recall for the project’s prime location — Sector 104, Gurugram. The goal was to spark intrigue, establish a luxury identity, and capture early market attention.

The Idea

An introduction

Phase 1 – There is More to 104

A custom elongated typography was designed for “104” to symbolize the tower’s extraordinary height, while also reinforcing the location — Sector 104, Gurugram. This created intrigue and made “104” more than just a number — it became an identity.

Phase 2 – There is a Palace in 104

The intrigue seamlessly transitioned into luxury positioning. By linking 104 directly with the project name, The Palatial, we elevated the message into a story of exclusivity, grandeur, and aspiration.

The Execution

End-to-end creative and digital mandate

  • Social Media: Complete handle management and teaser rollouts.

  • Outdoor Creatives: High-visibility hoardings across Gurugram & Delhi.

  • Landing Page: Designed & deployed to capture early interest and leads.

  • Brochure Design: Premium print collaterals highlighting the project’s exclusivity.

  • Brand AV: A striking campaign film that captured the ambition and scale of The Palatial.

Case Details

For Hero Realty Pvt. Ltd., we crafted two Pre-RERA teaser campaigns for The Palatial at Sector 104, Gurugram, “There is More to 104” and its extension “There is a Palace in 104.” Our mandate covered the complete creative and digital ecosystem including campaign concept, social media management, outdoor creatives, brochure design, landing page development, and a high-impact brand AV, ensuring a seamless and engaging pre-launch presence.